An effective trade show display pulls out all the stops to convey your company’s message at every conference, convention or trade show. Sadly, many businesses aren’t taking full advantage of their current tradeshow stands or modular displays because they haven’t invested wisely. Your company may have invested considerable amount of money in a trade show display that’s oversized and inappropriate for many of your marketing needs. Conversely, buying or renting minimalist modular displays can also hurt you if they simply don’t have the power to capture and hold attendees’ interest and are too simplistic for your company message. Finding the successful, delicate balance between “over the top” and “amateur” can mean the difference between just showing up and having tradeshow stands at events that really pack a punch.

Need vs. Want: Understanding Trade Show Display Essentials in New York Markets

You may dream of having an unlimited marketing budget, but the reality usually means having to allot the appropriate funds for modular displays while keeping a tight rein on certain expenses. Keep in mind how often you’ll be using your tradeshow stands as well as what kind of money you’ll need for other expenses throughout the year such as brochures, advertising, etc. You’ll also need to consider the other expenses tied to attending a trade show or conference such as accommodations, training and branded giveaways. After you’ve established what you can reasonably expect to spend for tradeshow stands and modular trade show displays, you can begin creating an affordable and effective trade show display that will grow with your business.

Build On a Firm Foundation

You don’t have to start with an enormous island exhibit these days in order to have an impressive trade show display. At Watson Productions, we carry a complete line of modular displays and portable tradeshow stands New York businesses can use for maximum impact without overspending. For your initial trade show display, consider banner stands, table top display elements and modular displays venues can easily accommodate in booth spaces of various sizes. Ten foot or twenty foot displays such as kiosks and table top displays are extremely versatile. You can use various floor plans and easily rearrange the elements for a fresh look when needed. Due to their size and portability, you can also use them at charity events, open houses and employment fairs; saving money that can be used elsewhere.

Flexibility – Watson’s Specialty

The best trade show display is the one that works for your business in a variety of situations. We currently offer an expansive selection of table top displays, banner stands, kiosks, pop-up displays and modular displays companies can depend on for every size of venue. To transform the look of your next trade show display, you can simply switch out the text or graphics on your banner stands, rearrange the various elements within your booth space and add vital elements as needed.
By keeping the same elements but switching out the graphics on some or all of them, you can update your tradeshow stands with new product information, a fresh perspective or a new slogan using new inserts or graphics. Each year, you can tailor your trade show display by removing or adding elements depending on your available booth space at each event, your company’s budget and the relative importance of each event. By adding new elements as your business expands, you can keep your trade show installation fresh without the need to start from scratch. By investing in smaller scale, flexible solutions for now; you’ll be able to invest more of your marketing budget later when your company’s growth requires a truly impressive trade show display that will send a clear message about your company’s continuing success.

If you are interested in a custom modular display for your company’s next trade show, call Watson Productions today to see how we can help.