It’s no secret that tapping into the potentially unlimited power yielded by marketing conventions and encounter events can deliver an extensive assortment of benefits to any business. Unlike other promotional resources that rely on one-way communication, these live exchanges with guests deliver the invaluable opportunity to engage with your company’s targeted demographic in a face-to-face forum. While the importance of interpersonal customer engagement at your New York trade show booths cannot be overestimated, it is important to note that, as with any promotional endeavor, it’s not necessarily the quantity of conversations that proves most critical. Rather, in order to truly reap the benefits yielded at a live encounter event, business owners must focus on the quality of the conversations.

At the conclusion of the expo they’ve not only failed to generate the maximum amount of potential leads that were presented to them, but they’ve also failed to make the most significant impact possible with their visiting guests.

Maximizing Quality Conversation At Trade Show Booths In New York

Fortunately, it is possible to plan and prepare for quality conversations before your next marketing convention. When preparing for your next exhibit, work closely with your staff to master the art of paying attention; it’s the only way to ensure that they are focused on the information being presented to them and ready to propel the dialogue forward onto the next steps. Before the next event, prepare your team to focus only on visiting guests. This sounds simple in theory, but can actually prove quite difficult at the event itself. Loud noises, swarms of people and all the surrounding trade show booths can quickly divert your employee’s eye away from the person he or she is engaging with. Reinforce with your team how vital it is that every guest receives their undivided attention. Additionally, always instill an unwavering “no cellphone” rule for your trade show booths at New York expos so that your staff members won’t be tempted to check emails or text during the function itself.

Once they are ready to stay on task with every conversation, it’s important to get your team ready to ask the right types of questions during each exchange. Closed-ended questions that only require one word answers will make your guests feel like you’re going through a template list of inquiries and not truly interested in their specific needs. Practice asking open-ended questions that will probe into each visitor’s particular requirements and preferences to ensure that you’re garnering all the most relevant information to use for follow-up conversations.

Finally, get your team ready to listen to information. Merely nodding at guests with their eyes glazed over is a telltale sign that they are completely disengaged from the conversation. However, connecting with the guests and adapting each pitch based on the information that they’ve been given is a great way to make every visitor feel like you’re a company that truly cares about their customers on an individual level.