Renting your trade show booth display may be more cost-effective than you think. You’ll reap added benefits and have flexibility that you wouldn’t experience if you purchased your own. As products, graphics and branding frequently change by the season, a custom trade show exhibit rental allows companies to keep their booth displays fresh and exciting.

Why Renting a Booth Display May be Right for You

Here at Watson Productions, we have had the pleasure of assisting companies with custom trade show exhibit rentals for the past 17 years. Using our expertise, we’ve put together a snapshot of the top reasons why renting your booth display may be the best decision for you:

Frequency of Trade Shows

If you’re new to the trade show arena or only participate in a few shows each year, renting a custom-built exhibit may be the way to go. Renting gives you a variety of options and puts you in the driver’s seat to customize your exhibit as your company’s needs change – and at a fraction of the cost of purchasing an exhibit.

Adapts to the Spatial Needs of the Show

Not every trade show is the same and might not have the space you need to fit your booth. Renting your booth display allows for a seamless set-up, since the rental pieces can easily be adapted to fit the square footage and height of your space, thus eliminating the headache of making it all fit.

Maintenance and Refurbishment Costs

Just like owning a car (or anything else that depreciates for that matter), maintenance and refurbishment costs are the owner’s responsibility. Exhibits tend to show wear-and-tear over time, and tweaking the design or style can be costly. Exhibit rentals eliminate these added costs and allow your company to have a new and trendy booth design as needs and styles change.

Multiple Trade Show Discounts

Companies pay a fee to exhibit at trade shows. Special discounts may be available for those who rent through exhibit houses if they are attending more than one show with their exhibit rental. The bonus here is that exhibits will be stored for a small fee in-between shows – and when the contract is up, the renter can leave without any penalty to the exhibit house, or have the choice to participate in additional shows.

Renting your exhibit can be a great way to test the waters of the industry and evaluate your options and strategies before making the initial investment of a custom exhibit purchase.

Have a show coming up? Get started on your rental today! Receive a free quote.