Investing in a custom designed trade show exhibit may be more cost-effective for your company than you think. Designing your own exhibit allows you to create a unique experience for your visitors while showcasing your products or services in a way that only you know how to.

Let’s face it. Attendees are expecting more from today’s trade shows than ever before. They tend to seek out the hottest booths at events. Now is the time to bring in the experts by hiring a trade show solutions partner to turn your visions into a reality. By tapping into their talents and expertise, you can work together to not only build an exhibit that will generate a favorable return on your investment but create a sophisticated design that your company can grow with.

We have outlined some key questions to help you decide if investing in a custom trade show exhibit is the right decision for your company.

1. Do you plan on exhibiting for the next two years?

Typically, companies that invest in a custom trade show booth have a two-year trade show marketing plan.

2. Are you in an industry that is not forecasted to go through rapid changes over the course of the next year?

Established companies can benefit from a custom exhibit since their features, functionality and content are not expected to change dramatically.

3. Are you displaying merchandise or sample products at the show?

Designing your exhibit to showcase your products in their best light is one of the key benefits to a customized exhibit. Just keep in mind that trends do change, so be sure you discuss this with your trade show solutions partner.

4. Do you need space for demonstrations, workstations or multi-media presentations?

Engaging visitors at your booth is a sure-fire way to keep their attention and pitch your products or services. Designing an exhibit that accentuates these features can give you an edge over standard exhibits.

5. How many shows will you exhibit at in one year?

Companies that spread out their trade show dates throughout the year are better candidates for a custom exhibit than those who have back-to-back shows, tight show schedules in different areas, or have overlapping show dates.

6. Do the venues have different exhibit spaces and restrictions?

If you plan on attending multiple shows, it’s important to know what the exhibit space guidelines are as well as any other restrictions.

Owning your own exhibit has its benefits, but it’s important to weigh out all your options before making the investment. Be sure to evaluate your budget, frequency of shows, and warehouse storage options.

Considering a custom booth design for your next trade shows? Contact us today to get more information!