No matter which way you shake it, preparing for a trade show is a time-consuming process. It takes extensive research, meticulous planning, and careful budgeting. Even the most seasoned exhibitors must have a strong team to back them up. The problem is, with the day-to-day tasks and daily grind, there is frequently a lack of resources to build an in-house team that is solely focused on trade shows. That’s where partnering with experts at a trade show solutions company can help.

Teaming up

Partnering with a trade show solutions company could help with everything from developing your strategy, offering innovative ideas, staying within your budget, and building an effective display that offers visitors a valuable experience.

Finding the perfect match

When choosing a trade show solutions partner, do your due diligence. Reach out to multiple companies and talk to their specialists to make sure their vision is in line with yours. Take a look at their case studies to find out if what they accomplished in the past is up to par with what you want to see for your exhibit. And always look at customer reviews and testimonials. Many trade show solutions partners will even go as far as giving you references to talk to someone about their experience.

Once you do your research and feel good about a partnership, that’s when you should take the leap at teaming up. Make sure that the company you pick can become a lasting relationship that you can work with for many future trade shows.

Brainstorming Early

Brainstorming your ideas and efforts early in the game will help to ensure a smooth trade show planning experience. Here are a list of questions that a trade show solutions partner can help you answer and execute:

1. Do you have a clear objective?
2. Have you invested enough in your budget to meet the costs of exhibiting in a trade show?
3. Is your staff properly trained on products and services to answer questions at the booth?
4. Do you have a pre-marketing plan to inform attendees when and where you’ll be?
5. Have you designed a custom booth or set up a rental to accommodate and attractively display all your products and supplies?
6. Have you booked your space at the trade show?
7. Has your administrative team determined a set of goals that will generate positive results and responses from the show?
8. Do you have a post-show marketing plan in place to follow up with leads?
9. Has your company developed presentations, videos and sales pitches? Additionally, have they prepared show collateral and literature including letters, emails, qualification forms, and handouts?

Training your teams

Trade show experts will agree that your team represents the face and voice of your company. When partnering with a trade show solutions company, it’s important to thoroughly train the collaborating team members. This will ensure that both teams are on the same page. Remember: it’s your reputation on the line. Taking the time to train the other members of the team can create a win-win situation.

Looking to partner with a trade show solutions company and would like some more information? Contact us today!