4 Cities to Map Out Trade Show Success
Here is a little geography question: What do Chicago, Las Vegas, Orlando, and New York City have in common? If you answered they are the well-known names of cities, you’d be right. But taking that answer one step further, these cities are, in more ways than one, defined as “showplaces.”
These cities are four prime examples of places to see – and to be seen in. Many businesses know this. And the proof is in the fact that these four metropolises are the most well-know and well-populated gathering places for conferences. So, “showplaces” can then be translated as places for trade shows.
Here are a few facts on why Chicago, Las Vegas, Orlando, and New York City are the best places to meet new prospects and build your customer base at conferences:
- Chicago
Chicago has the distinction of being recognized as home to the “Number One” convention center in the United States, named McCormick Place, which attracts close to 3 million visitors each year. - Las Vegas
In a city which is home to places named Caesar’s Palace and the Golden Nugget, one building that incorporates the name of the city itself is the Las Vegas Convention Center. At over 3.2 million square feet, this state-of-the-art facility is a gamble that all but guarantees a win for trade show conferences. - Orlando
It’s only natural that the location where Walt Disney World was built should be a showplace for all kinds of gatherings and conventions. The Orange County Convention Center hosts many different types of trade shows each year, and has the benefit of mostly favorable weather to keep trade show attendees in a positive frame of mind. - New York City
This list of the top four showplace cities concludes with what has been termed “the cultural and financial capital of the world.” New York City has a variety of trade show happenings, many of which are held at the Javits Center, where the previously mentioned sectors of “culture” and “finance” meet in a never-ending smorgasbord of expos.
So, if you are thinking of promoting your brand through the in person, face-to-face, and truly one-of-a-kind experience that a trade show can offer, Chicago, Las Vegas, Orlando, and New York City are the locations to set up shop. The products and services of your brand will receive the greatest exposure, and most valuable return-on-investment.
If the prospect of setting up a trade show seems overwhelming to you, don’t worry, we’re here to help! And as an added advantage, we have operations in all four of these cities. We’ll help you establish an effective trade show strategy and help you decide which shows are most worth attending.
We look forward to working with you in one of these show stopping cities!