WHO: Any established company looking to reach their target audience and grow their brand.  In other words, YOU!

WHAT: While many marketers believe that Digital Marketing is the wave of the future, and maybe it is, there is NO substitution for face-to-face interaction with clients, potential clients, and industry associates.  Relationships are often solidified by in-person interaction in a way that digital marketing will never be able to accomplish.  One marketing technique is not necessarily preferred over the other – it’s a combination of the two that makes up the recipe for success.

Since exhibiting at large trade shows is no easy feat, you will want to make sure that the show at which you choose to exhibit is an industry favorite, is within your budget, is well attended by exhibitors and attendees alike, and that you have ample time to prepare and execute your marketing strategy, branding and display space.

WHY:

• Generate sales leads
• Build relationships with prospects
• Cross-sell existing clients
• Build or re-position your brand
• Launch new products
• Research competitor’s products and messaging
• Keep up on industry trends
• Meet with key clients

WHERE & WHEN: Our pick of the top 8 upcoming trade shows in date order

SEMA Show (Specialty Equipment Market Association), Las Vegas, NV – November 1-4, 2016

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place. The SEMA Show drives the automotive industry; it’s where all the latest specialty automotive products are introduced. More than 2,500 new and featured products will be displayed in the New Products Showcase to a global audience of buyers and media. The sales exposure and brand-building visibility you will gain is sure to boost your business. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more. The 2015 SEMA Show drew more than 60,000 domestic and international buyers.

PACK EXPO International, Chicago, IL – November 6-9, 2016

PACK EXPO International focuses on the latest developments in packaging machinery, processing machinery, converting machinery, materials, packages and containers, and components. The most prominent companies in the industry exhibit and make product introductions at the show. Co-located with Pharma EXPO, the event features a marketplace of 2,300+ exhibitors displaying processing and packaging equipment and technologies for virtually every vertical market, drawing 50,000 attendees and offering free educational presentations in several venues on the show floor.

International CES, Las Vegas, NV – January 5-8, 2017

The International Consumer Electronics Show® is the world’s gathering place for all who thrive on the business of consumer technologies. Featuring the largest, global hands-on showcase of emerging innovation, CES represents all aspects of the technology spectrum. CES reflects and drives the magic, wonder, energy and promise of consumer technology while bringing together leaders from a broad array of industries to survey and transact. The 2016 CES was a record breaking year. More than 170,000 attendees from across the globe gathered amongst 2.47 million net square feet of exhibit space. That’s why CES is the world’s gathering place for all who thrive on the business of consumer technology. No other event gives your company this depth of exposure and reach, because there’s no other event experience like CES.

The January Atlanta International Gift & Home Furnishings Market®, Atlanta, GA – January 10-17, 2017

The January Market is the single-largest home and gift trade event in the United States with attendees registered from every U.S. state and more than 90 countries. A thoroughly integrated offering of home furnishings complemented by the most extensive collections of decorative accessories anywhere in the world. Indoor and outdoor. Soft goods, case goods, lighting, linens, rugs, even a complete holiday and floral center. AmericasMart has everything for the discerning designer or savvy retail buyer.

The New York Times Travel Show, New York, NY – January 27 – 29, 2017

American International Toy Fair, New York, NY – February 18 – 21, 2017

CONEXPO-CON/AGG, Las Vegas, NV – March 7-11, 2017

Las Vegas welcomes the 2017 CONEXPO-CON/AGG where every major construction industry is represented amongst 2,400 exhibitors, including asphalt, aggregates, concrete, earthmoving, lifting, mining, utilities and more. This show is the world’s industry gathering place every three years for the construction industries who showcase the latest equipment, technologies, products and services. The show is industry-run and supported with numerous co-located meetings and events, and includes comprehensive industry education, training and professional certification programs.

International Home & Housewares Show, Chicago, IL – March 18-21, 2017

Where art intersects with engineering. Where technology informs style. Where exhibitors display innovation, buyers discover trends & the industry connects to do business. It’s just plain smart.  The annual housewares marketplace includes products from kitchenware, cook and bakeware, dinnerware, home decor, gourmet food, cleaning, home organization, kitchen/personal care/household electrics, floor and carpet care, home healthcare and pet supplies.

Watson Productions designs and manufactures top-quality tradeshow displays, exhibits, and environments that enable clients to engage their customers in unique ways. If it can be imagined, we can build it!  Call us at 516-334-9766 today for more information or visit our site at https://watsonproductions.com.