The next time you go to a trade show, take a look around with a critical eye. Are there any trade show displays that truly stand out? The ones that stand out probably use some sort of theme or specific booth design to catch an attendee’s attention. Before you rule out a theme for your own trade show displays in New York, learn a little more about them.

Do Your Trade Show Displays Need a Theme?

If you’ve been using your trade show displays successfully, you might not think you need a theme. However, if you’ve attended multiple events with the same exhibit your attendees might be getting a little bored with your booth. This is where an eye catching theme can help. Look for a theme that can be used with your trade show displays so you don’t have to redo your exhibit or the graphics.

Matching a Theme to Your Business

No matter what type of business you have, consider matching your booth design theme to your industry. For instance, if you have a company that’s focused on eco-friendly practices, consider a forest themed booth design with eco-friendly bamboo flooring. Or if your company handles home improvement services such as window replacement or roofing, consider creating a house themed exhibit with a white picket fence and flowers. The most important thing to remember when choosing a theme for trade show displays is to ensure it makes sense with your business. Themes that leave your visitors scratching their heads aren’t a good idea- don’t use a stark, futuristic theme for a company that’s selling a homey image.

Theme vs. Gimmick

Have you ever seen trade show displays that focus more on a gimmick, rather than a theme? Sometimes gimmicks can work, such as dressing your employees up as the Blues Brothers if you’re managing a jazz group looking to book weddings and other events. However, if you’re grasping at straws to think of a goofy gimmick to dress up your employees, it’s best to forget about it entirely. The attendees visiting your trade show displays in New York won’t take you seriously if you’re trying to sell them something when you’re dressed like a clown — that is, unless you are an actual clown.

Choosing Themes for Your Trade Show Displays

If you’re considering a theme for your trade show displays, bring your employees together for a brainstorming session. Gather some preliminary ideas and then take these ideas to the designers at your trade show design company. These professional designers will be able to help you narrow down your theme and may even have some ideas of their own.

Themes can enhance your trade show displays, but only if they’re done correctly. Choose one carefully and your trade show displays might just be the talk of the event.

To learn more about trade show displays, please contact us today.