Banner stands at expos do far more than simply display signs. Today’s banner stands make a statement about a company’s image, product, and industry standings. Selecting the right banner stands for your next marketing event depends largely on the size of the space being used, the message being conveyed, and your budget. These are just a few of the points to take into consideration when selecting the best banner stands for your next marketing event or trade show display.

Banner Stands at New York Trade Shows & Convenience

The first consideration when shopping for banner stands should be convenience. If your trade show display is cumbersome, difficult to set up, or unstable; it will reflect badly on the company and add unnecessary time demands for staff members. Convenience and lightweight portability make some products better than others. Be sure to select products that are easy to assemble and that can stand up to the rigors of high traffic areas, while still commanding attention and sending out a clear marketing message.

Consider Adaptability

Things don’t always turn out as planned at major marketing events. Spot assignments can change, or neighboring trade show displays can interfere with your original plan. Employing banner stands at trade shows that are adaptable to the situation can relieve some of the stress while still adding punch to your marketing message. Some banner stands provide the option of converting from linear to curved, while other models make it easy to update or change your graphics to custom fit each particular trade show. Truly exceptional banner stands at expos do both!

Shapes Attract Attention

One simple way to get noticed is to use uniquely shaped banner stands at events. Some products are available that come with your graphics neatly rolled into the base of a curved banner stand. Once unrolled, it adds depth and visual impact to your message with bright graphics and shapes to attract attention. These stands can be placed side by side for a message that is impossible to ignore.

Yes, Size Does Matter

It is all too easy to get lost in the shuffle, unless your graphics are big, Big, BIG! Bright colors, clear fonts, and simple messages convey far more than just words. They also command attention and declare to viewers that this is a company worth looking at more closely. Slammer signs may be exquisitely designed and executed, but they just cannot be seen over all the distractions, noise, and sales pitches. A single large-sized sign will get better results than a hundred smaller ones.

Display Products & Product Literature

Another way to cash in on banner stands at events is to use them to display products and product literature. Banner stands are now available with integrated shelving, pocket storage, and hidden storage for personal items, making it easier to attract qualified prospects and show the competition just what they are facing, without telling the world you decided to brown bag the day’s lunch.

Selecting the right banner stand for your next trade show display is made even easier when you work with talented professionals, whose job it is to know what works and what doesn’t.

To learn more about banner stands, island modules, modular inline exhibits, and state of the art graphics from Watson Productions that get results, visit our gallery today.