When it comes to successfully working a live marketing event, your first impression is everything. No matter how superior your product line, if you don’t successfully stand out from the competitive swarms of other businesses exhibiting at trade show displays, the results can prove disastrous. No crowd attention, no booth buzz and no leads can all translate quickly into a major marketing fail for your organization.

Using Your Trade Show Displays to Command Crowd Attention

Unfortunately, some business owners have resigned themselves to the fact that their trade show displays simply don’t command showroom attention. These entrepreneurs continue to attend their scheduled litany of encounter marketing functions by rote, all while accepting that their trade show displays have somehow become (gasp!) invisible. If this sounds like the current state of affairs of your trade show displays, take heart; it is possible to turn around the impact of your exhibits and go from wallflower to wow factor.

What’s the first thing to remember when creating your new convention execution strategy? Success isn’t only about the visual impact of your booth. Yes, a having well-designed, visually compelling and informative exhibit is imperative to garner the attention of participating attendees at trade show displays. However, catching the crowd’s eye with your stand is only the first step in a flawless presentation that can help your business generate the buzz it needs to unearth leads, expand your brand’s promotional reach and ultimately convert booth browsers into business for your organization.

How to Stop Your Trade Show Displays From Being Invisible

Beyond an engaging display, consider including these tips from the pros at Skyline New York as part of your overall exhibiting strategy to ensure your business gets noticed on the showroom floor:

Pre-event promotion: This is perhaps the most important key to overall event success. Many business owners, believing that the event itself will offer a large turnout of prospective clients, fail to promote their attendance themselves. This can prove a costly miscalculation. Always incorporate announcing your schedule of live marketing encounters as part of your overall promotional strategy to ensure that your consumer niche is aware of when and where they can find you.

Accessible product placement: All too often, businesses exhibit at an event with lots of written material on their products, but fail to bring the product themselves! Offering several live product demonstrations within your booth can help set your trade show displays apart from the competition. Want an added incentive for guests to check out your exhibits? Offer free samples or promotional materials.

Choosing the right team: Remember, the team you choose to represent your organization at a live encounter event will be responsible for making a first (and lasting) impression on visitors at your trade show displays. Choose wisely. Not everyone has the skills, energy and social tenacity to successfully work a crowd throughout the long hours of a given event. Putting the right team in place can help boost brand recognition as well as increase lead generation for optimal event ROI.
At Watson Productions, we have the expertise and experience to create displays that will get your business noticed at trade shows. If you want to learn more about what a trade show display can do for you, call today to set up a consultation.